Bashundhara Tissue, a brand of the country’s leading business conglomerate Bashundhara Group, has won best tissue brand for its premier quality given by Bangladesh Brand Forum.Bashundhara Group Deputy Managing Director (DMD) Mostafizur Rahman, Chief Financial Officer Mirza Mujahidul Islam and other top officials of the Bashundhara Tissue received the award at a gala award ceremony held at a city hotel on Saturday.
Bangladesh Brand Forum in partnership with Nielsen Bangladesh and in association with the Daily Star organized the award. To inspire the brands of the country, Bangladesh Brand Forum has been honoring the most loved brands through best brand award for the last ten years.
The objective of the Best Brand Award is to exhibit and celebrate success of the brands, achieved through tough and effortful initiatives. This year, 34 brands in 34 categories were awarded with the signature Best Brand Award crest.
Market Leader (South East Asia) of Nielsen Diptanshu Ray, editor and publisher of the Daily Star Mahfuz Anam and Founder & MD of Bangladesh Brand Forum Shariful Islam were present on the occasion.
Best brand award started its journey with Nielson Bangladesh in 2008 based on global model done through direct consumer survey of 4000 consumers across the country.
Having positioned in a fast-growing market set, Bashundhara paper and tissue has been offering its diversified products ranging from different types of paper, tissue and hygiene portfolio; thereby it has rightly been entrusted from customers fraternity of home and abroad.